Project 90 by 2030’s name is premised on George Monbiot’s book “Heat”, which calls for a 90 percent reduction in greenhouse gas emissions by the year 2030, if we are to avoid “catastrophic effects on both humans and ecosystems”.
Our name reflects our ambition of bringing about significant (90%) change by South Africans in how we engage with earth systems. Specifically, we are looking at fundamentally changing how South Africans access and use resources (such as energy), and contribute to a low-carbon society.
Project 90 by 2030 was conceived at a time in South Africa when the impacts of climate change were becoming increasingly evident, with very few solution-focused initiatives in operation in the country. From the onset, we saw the need to tackle the climate change challenge head-on.
As a small organisation and with an ambitious target at stake, we are cognizant that we simply could not engage with citizens across the board. If we were to affect change we would need to focus our attention on certain key actors of society.
Our unique three-pronged approach sees us engaging with the following actors:
Young South Africans as the forthcoming leaders and decision makers, who will live through the legacy of present policy decisions
Marginalised communities who are struggling with access to basic services, and face the harsh realities of the impacts of climate change
Policy-makers and civil society organisations who are shaping South Africa’s climate change and energy policy landscape.
This shift in approach was also in a bid to address the growing inequality within South Africa, as it is often the poor that are ill-equipped and hardest hit by the impacts of climate change.
Project 90 by 2030 is a registered Public Benefit Organisation (Registration Number: 93004098)
and Non Profit Organisation (Registration Number: 123-630).
Project 90 by 2030 is also a Section 18A approved organisation.